Trends

Case Study: How Brand X Saw a 300% Engagement Increase with Custom AR Filters

Dec 6, 2023

Augmented Reality (AR) filters have become increasingly popular as marketing tools for brands seeking innovative ways to engage with their audience on social media platforms like Instagram and Snapchat. This case study examines how Brand X, a fictional company, leveraged custom AR filters to achieve a significant increase in engagement and brand visibility.

Background:

Brand X, a fashion retailer specializing in streetwear, wanted to create a buzz around its latest product launch—a limited-edition sneaker collection targeting Gen Z and millennial consumers. Traditional marketing efforts were proving less effective in capturing the attention of their target audience, prompting the company to explore alternative strategies.

Strategy:

Brand X partnered with a digital marketing agency specializing in AR experiences to develop a series of custom AR filters that allowed users to virtually try on different styles of sneakers from the new collection. The filters utilized facial tracking technology to overlay the sneakers onto users' feet in real-time, providing a fun and interactive way for users to visualize how the shoes would look on them.

Execution:

The AR filters were launched on Instagram and Snapchat, accompanied by a targeted social media advertising campaign to promote their availability. Brand X also collaborated with popular influencers and fashion bloggers to create user-generated content featuring the AR filters, further amplifying their reach and appeal among the target audience.

Results:

The results of the campaign exceeded Brand X's expectations:

  1. Engagement Increase: Brand X saw a 300% increase in engagement compared to previous campaigns, with users spending an average of 3 times longer interacting with the AR filters than with static content.

  2. Brand Visibility: The AR filters generated significant buzz on social media, resulting in thousands of user-generated posts featuring the filters and the new sneaker collection. This user-generated content served as valuable word-of-mouth marketing, increasing brand visibility and driving traffic to Brand X's website.

  3. Conversion Uplift: The interactive nature of the AR filters not only drove engagement but also led to a 20% uplift in conversion rates, as users who interacted with the filters were more likely to visit the brand's website and make a purchase.

  4. Audience Insights: The campaign provided valuable insights into user preferences and behaviors, allowing Brand X to better understand its target audience and tailor future marketing efforts accordingly.

Conclusion:

By leveraging custom AR filters as part of its marketing strategy, Brand X was able to create a highly engaging and immersive brand experience that resonated with its target audience. The success of the campaign demonstrates the effectiveness of AR technology in driving engagement, increasing brand visibility, and ultimately driving conversions. As AR continues to evolve and become more accessible, brands like Brand X have an opportunity to differentiate themselves and create memorable experiences that capture the attention of consumers in a crowded digital landscape.

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1222, The Summit Business Bay (Omkar), Andheri - Kurla Rd, near WEH Metro Station, Andheri East, Mumbai 400093

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©2024. All rights reserved.

Connect with Us

1222, The Summit Business Bay (Omkar), Andheri - Kurla Rd, near WEH Metro Station, Andheri East, Mumbai 400093

Backed by

©2024. All rights reserved.